Surelytics.

About

Pavel Krejci

Digital analytics consultant based in Prague with 10+ years across global organizations. I design reliable tracking and data layers, get consent and privacy right, and turn complex data into actionable insight — across Adobe Experience Cloud, Google Marketing Platform 360, and Piwik PRO, for clients in pharma, telco, insurance, and beyond.

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Profile

Role
Digital Analytics Consultant — Pavel Krejci Consulting (since 2019)
Based in
Prague, Czech Republic
Experience
10+ years across global organizations
Industries
Pharmaceuticals, telecommunications, insurance, startups, retail
Languages
English (full professional), Czech (native), German (basic)
Education
Ing. (MSc), Information Technology — Czech University of Life Sciences, Prague

Toolbox

  • Adobe Analytics
  • Adobe Data Collection (Launch)
  • XDM / Edge Network
  • Google Analytics 4
  • Google Tag Manager
  • Google Marketing Platform 360
  • BigQuery
  • Piwik PRO
  • Tealium (IQ, AudienceStream, EventStream)
  • OneTrust
  • Cookiebot
  • Google Consent Mode
  • Python
  • Google Cloud Platform
  • A/B/n testing & attribution

Areas of work

  • Measurement strategyKPI frameworks, tracking design, and measurement plans.
  • Analytics implementationTag management and data-layer engineering across Adobe, Google, and Piwik PRO.
  • Consent & privacyCMP setup and debugging (OneTrust, Cookiebot), Google Consent Mode, IAB TCF / GPP.
  • Data & reportingBigQuery analysis, attribution modeling, dashboards, and reporting.
  • OptimizationA/B/n testing support and conversion analysis.
  • Audits & QATracking and consent audits — the work behind OneTrust Inspector.

Experience

  • Digital Analytics Consultant — Pavel Krejci Consulting
    Nov 2019 – present · Prague

    Tracking strategy, data layers, and analytics delivery for global clients in pharma, telco, insurance, and startups. Tools include Adobe Experience Cloud, Google Marketing Platform 360, BigQuery, Tealium, Piwik PRO, OneTrust, and Cookiebot.

  • Marketing Intelligence Consultant — Accenture
    Feb 2019 – Feb 2020 · Prague

    Digital analytics process optimization for a pharmaceutical client; project owner for an automotive website UX optimization.

  • Digital Analytics Manager — BSH Home Appliances
    Jan 2016 – Jan 2019 · Munich

    Global analytics setup for 50+ countries and 13 brands. Adobe Analytics across 350+ sites with CRM and Google Ads integrations; KPI framework; dashboard and report automation; attribution modeling; A/B/n testing.

  • Web Analytics Manager, Global — zooplus AG
    Jul 2013 – Dec 2015 · Munich

    Adobe Analytics and Google Analytics (via Adobe DTM) across 40+ sites; KPIs, dashboards, and reporting; A/B/n testing; analytics consulting and training for local market teams.

  • Online Marketing Manager, CZ & SK — zooplus AG
    Jul 2011 – Jul 2013 · Munich

    Online marketing strategy and budget across SEM, price comparison, affiliate, newsletters, and social; marketing-intelligence reporting; e-shop content and pricing.

  • Internet Marketing Specialist — Mexx Reality
    Oct 2010 – May 2011

    SEM strategy and execution, content and graphic design, Google Analytics implementation and reporting.