Digital Analytics Consulting
Surelytics — digital analytics consulting by Pavel Krejci.
Independent digital analytics consulting based in Prague. Tracking implementation, data layers, consent and privacy setup, and reporting across Adobe Experience Cloud, Google Marketing Platform 360, and Piwik PRO. 10+ years with global organizations in pharma, telecommunications, insurance, and retail.
Services
Analytics work across the stack — strategy, implementation, and reporting.
Tracking & data layer
Measurement plans, tag management and data-layer design across Adobe Analytics/Launch, GA4 & Tag Manager, Piwik PRO, and Tealium.
Consent & compliance
Consent Management Platform setup and debugging (OneTrust, Cookiebot), Google Consent Mode, and IAB TCF / GPP signal validation.
Insight & measurement
KPI frameworks, attribution modeling, A/B/n testing, and BigQuery analysis.
About Pavel Krejci
10+ years of digital analytics across global organizations — BSH, zooplus, Accenture, and independent consulting since 2019.
Read more → ProductOneTrust Inspector
A Chrome extension for QA and debugging of OneTrust CMP — inspect consent state, apply URL switches, and validate Consent Mode / TCF / GPP signals.
See the tool →